What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Kansas City Royals Bring Augmented Reality to Home Games

Apr 3

Apr 3 Kansas City Royals Bring Augmented Reality to Home Games

Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Nov 2

Nov 2 Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Forever 21 Jumps Into Roblox

Jan 3

Jan 3 Forever 21 Jumps Into Roblox

H&M Opens Its First Store in the Metaverse

Jan 2

Jan 2 H&M Opens Its First Store in the Metaverse

Jeremy Lockhorn

Sep 18
Sep 18 JCPenney Sees Cart Abandonment Drop 18% With Predictive AI

Jeremy Lockhorn

Papa John’s Reaches 25% Conversion Rate with AR Campaign

Apr 4

Apr 4 Papa John’s Reaches 25% Conversion Rate with AR Campaign

Virtual Stores Picking up Steam Amid Pandemic

Nov 28

Nov 28 Virtual Stores Picking up Steam Amid Pandemic

Walmart boosts shoppable videos with Tastemade cooking shows

Nov 25

Nov 25 Walmart boosts shoppable videos with Tastemade cooking shows

Nov 20

Nov 20 Ralph Lauren adds AR to iconic logo

Jeremy Lockhorn

Sep 20
Sep 20 Leading UK charities to introduce Alexa voice donations

Amazon uses AR to promote season 2 of "The Boys"

Sep 14

Sep 14 Amazon uses AR to promote season 2 of "The Boys"

Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Sep 12

Sep 12 Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Jun 30
Jun 30 Bollé uses AR for virtual try on two ways

Jeremy Lockhorn

Lexus creates AR app for vehicle launch

Jun 27

Jun 27 Lexus creates AR app for vehicle launch

Jun 24
Jun 24 Twitter amplifies Black Lives Matter tweets via OOH

Jeremy Lockhorn

Burberry merges Google Search with AR for shopping inspiration

Mar 2

Mar 2 Burberry merges Google Search with AR for shopping inspiration

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

Feb 23

Feb 23 Johnnie Walker releases limited-edition Scotch whiskies with AR technology

Pepsi links gamified AR to packaging, social as part of global soccer push

Feb 21

Feb 21 Pepsi links gamified AR to packaging, social as part of global soccer push

Jeremy Lockhorn