Covering the intersection of marketing, customer experience and new technology.

Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Microsoft made a smart pivot a while back to focus on enterprise / B2B use cases for its awesome HoloLens Augmented Reality hardware, and this is a great use case that AR advocates have been talking about for years. A remote expert in a specialized field guiding a local technician through repairs. Impressive that Mercedes-Benz plans to roll out to all US dealerships…

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In an attempt to improve service speed and the safety of its workers, Mercedes-Benz is arming its dealership maintenance and service technicians with a new Mercedes-Benz Virtual Remote Support system powered by Microsoft HoloLens 2 and Dynamics 365 Remote Assist tech.

Full story at CNET.

Amazon uses AR to promote season 2 of "The Boys"

Amazon uses AR to promote season 2 of "The Boys"

Bollé uses AR for virtual try on two ways