Ralph Lauren adds AR to iconic logo

I’ve long thought that brands have been missing opportunities to use their own packaging or logos as triggers for interactive experiences. Spirit brands have been playing around with this over the last few years but the idea has yet to really take off more broadly.

Ralph Lauren has long been an innovative fashion brand, often leveraging emerging digital technology to create compelling new experiences. I’ve literally run in to David Lauren several times in the startup zone at NRF - he clearly has a passion for this stuff and believes in pushing boundaries.

This time, it’s a partnership with Snap that turns the iconic polo logo into an animated, augmented-reality ribbon they can take a selfie with.

Full story at WSJ (may require subscription).