Covering the intersection of marketing, customer experience and new technology.

JCPenney Sees Cart Abandonment Drop 18% With Predictive AI

There is no shortage of stories about the power and impact of artificial intelligence, especially predictive AI. Useful across a wide variety of verticals and use cases, it can be particularly effective for retail and e-commerce - as illustrated by this (admittedly not very detailed) case study…

Full story at Retail Info Systems

Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC

Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC

Papa John’s Reaches 25% Conversion Rate with AR Campaign

Papa John’s Reaches 25% Conversion Rate with AR Campaign