Covering the intersection of marketing, customer experience and new technology.

Twitter amplifies Black Lives Matter tweets via OOH

Brilliant use of OOH and DOOH by Twitter to support an important movement by amplifying those voices …

twitter BLM.png

To mark the anniversary of the emancipation of slavery (19 June), on billboards across 8 US cities, Twitter has broadcast a handpicked selection of the millions of tweets that have appeared on the platform since the Black Lives Matter protests broke out in May.

While protests took place on the streets, Twitter has also been a hub for debate and activism online - with people taking to the platform to share their thoughts and experiences of racism and inequality.

Full story at the Drum.

Lexus creates AR app for vehicle launch

Lexus creates AR app for vehicle launch

Burberry merges Google Search with AR for shopping inspiration

Burberry merges Google Search with AR for shopping inspiration