Voice commerce has been on a slow growth curve but Amazon is working with several UK charities to enable voice donations on the back of related advertisements.
Each of the charities will introduce separate radio advertising campaigns that can be responded to directly via Alexa-enabled devices through voice commands. The audio ads will run specifically on devices that support a voice assistant, and people are able to find out more about the charity or donate straight away – should their voice assistant be linked directly to a payment service – using verbal instruction.
