A compendium of recent emerging media examples

Featured
Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite
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Dr. Martens Taps AI to Lace Up Customer Identity
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Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft
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Puma’s AI-Generated Ad: A New Playbook for Creativity?
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NHL Officials Get a High-Tech Assist from Apple Watch
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Walmart Levels Up: Shopping in a Video Game?
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Chipotle Rolls Up Sustainability with Roblox and Free Burritos
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AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal
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Laura Mercier Brings Beauty Shopping to Apple Vision Pro
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Crazy Water and TRG Promote Dry January with an AI-generated Cowboy
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AI-Powered Orders: Yum Brands Bets Big on Automation
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The NBA’s Vision Pro App Brings Miniature Basketball to Your Table
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AI in Ads: The Hits and Misses, According to Humans
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Metaverse Marketing: The Top 5 Brand Plays Right Now
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Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks
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Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off
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Perplexity’s $1M Tweet Scores Big During the Super Bowl
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AI Animation Makes a Chilling Gun Safety Plea
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Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt
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Prime Video’s AI Playbook: Helping Fans Grok the Inside Game
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AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech
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How the NFL is Using Creators to Go Global
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AR Filters Take Over: January’s Best Branded Activations
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The Beatles, AI, and a Grammy: "Now and Then" Makes History
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Google AI Helps Artist Remix Tradition
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WPP’s AI Playbook: Less Hype, More Smart Decisions
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Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain
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Cineverse Leans on AI for Content Discovery
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Just Salad’s AI: Your New Lunch Wingman
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HUGO BOSS launches AI-generated models with video
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