A compendium of recent emerging media examples

Featured
All Aboard the Time Machine: AR Gets on the Bus in Beijing
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When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs
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From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results
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From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying
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“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper
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From Cable to Creator: QVC Slides into TikTok’s DMs
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Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight
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Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor
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Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System
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Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite
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Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout
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Dr. Martens Taps AI to Lace Up Customer Identity
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Walmart Builds a Universe—Literally—Inside Minecraft
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How American Eagle’s AI Ads Are Driving Gen Z IRL
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Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft
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Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals
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Puma’s AI-Generated Ad: A New Playbook for Creativity?
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NHL Officials Get a High-Tech Assist from Apple Watch
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Walmart Levels Up: Shopping in a Video Game?
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Chipotle Rolls Up Sustainability with Roblox and Free Burritos
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AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal
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Laura Mercier Brings Beauty Shopping to Apple Vision Pro
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Crazy Water and TRG Promote Dry January with an AI-generated Cowboy
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AI-Powered Orders: Yum Brands Bets Big on Automation
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The NBA’s Vision Pro App Brings Miniature Basketball to Your Table
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AI in Ads: The Hits and Misses, According to Humans
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Metaverse Marketing: The Top 5 Brand Plays Right Now
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Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks
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Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off
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Perplexity’s $1M Tweet Scores Big During the Super Bowl
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