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Covering the intersection of marketing, customer experience and new technology.
What's Next is Everything
innovation news, stats, examples and points of view
A compendium of recent emerging media examples
Featured
Feb 17, 2025
The NBA’s Vision Pro App Brings Miniature Basketball to Your Table
Feb 17, 2025
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Feb 17, 2025
Feb 12, 2025
Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks
Feb 12, 2025
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Feb 12, 2025
Feb 12, 2025
Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off
Feb 12, 2025
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Feb 12, 2025
Feb 11, 2025
AI Animation Makes a Chilling Gun Safety Plea
Feb 11, 2025
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Feb 11, 2025
Feb 10, 2025
Prime Video’s AI Playbook: Helping Fans Grok the Inside Game
Feb 10, 2025
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Feb 10, 2025
Feb 9, 2025
AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech
Feb 9, 2025
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Feb 9, 2025
Feb 6, 2025
How the NFL is Using Creators to Go Global
Feb 6, 2025
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Feb 6, 2025
Feb 5, 2025
AR Filters Take Over: January’s Best Branded Activations
Feb 5, 2025
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Feb 5, 2025
Feb 4, 2025
The Beatles, AI, and a Grammy: "Now and Then" Makes History
Feb 4, 2025
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Feb 4, 2025
Feb 2, 2025
Google AI Helps Artist Remix Tradition
Feb 2, 2025
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Feb 2, 2025
Jan 31, 2025
WPP’s AI Playbook: Less Hype, More Smart Decisions
Jan 31, 2025
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Jan 31, 2025
Jan 31, 2025
Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain
Jan 31, 2025
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Jan 31, 2025
Jan 28, 2025
Cineverse Leans on AI for Content Discovery
Jan 28, 2025
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Jan 28, 2025
Jan 27, 2025
Just Salad’s AI: Your New Lunch Wingman
Jan 27, 2025
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Jan 27, 2025
Jan 27, 2025
HUGO BOSS launches AI-generated models with video
Jan 27, 2025
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Jan 27, 2025
Jan 16, 2025
Driving the Future: Mercedes-Benz’s AI Revolution
Jan 16, 2025
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Jan 16, 2025
Dec 23, 2024
QR Code Wrapping Paper: Clash Royale’s Holiday Twist
Dec 23, 2024
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Dec 23, 2024
Dec 20, 2024
AI and Live Action Unite in Tool's Latest Spec Spot
Dec 20, 2024
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Dec 20, 2024
Dec 18, 2024
Spicing Up the Holidays: Wendy's Roasty Ornament Campaign
Dec 18, 2024
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Dec 18, 2024
Dec 13, 2024
Adobe and Brandtech Team Up to Elevate AI-Powered Marketing
Dec 13, 2024
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Dec 13, 2024
Dec 12, 2024
AI Yule Log: Holiday Tradition Meets Hilarious Chaos
Dec 12, 2024
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Dec 12, 2024
Dec 11, 2024
Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.
Dec 11, 2024
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Dec 11, 2024
Dec 6, 2024
Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts
Dec 6, 2024
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Dec 6, 2024
Dec 3, 2024
Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer
Dec 3, 2024
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Dec 3, 2024
Dec 2, 2024
Meet Daisy: The AI Granny Outsmarting Scammers
Dec 2, 2024
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Dec 2, 2024
Dec 2, 2024
Amazon reveals immersive shopping for the holidays
Dec 2, 2024
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Dec 2, 2024
Nov 29, 2024
PepsiCo Expands Multi-year Partnership with EA Sports
Nov 29, 2024
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Nov 29, 2024
Nov 27, 2024
Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles
Nov 27, 2024
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Nov 27, 2024
Nov 26, 2024
Sony Levels Up with In-Game Ads
Nov 26, 2024
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Nov 26, 2024
Nov 22, 2024
BOSS Unveils Immersive Holiday Shopping Experience
Nov 22, 2024
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Nov 22, 2024