Home
Featured Posts
Recent Examples
Recent Original Essays
Recent Research & Data
Recent Tech News
Browse all by category
Browse all by tag
Contact
About
Covering the intersection of marketing, customer experience and new technology.
What's Next is Everything
innovation news, stats, examples and points of view
A compendium of recent emerging media examples
Featured
Oct 31, 2024
KPMG exploring AI agents
Oct 31, 2024
Read More →
Oct 31, 2024
Oct 31, 2024
Sony Pictures uses GenAI in new movie promotion
Oct 31, 2024
Read More →
Oct 31, 2024
Oct 30, 2024
Disney Tackles Gen Z with ESPN Football Island in Fortnite
Oct 30, 2024
Read More →
Oct 30, 2024
Oct 30, 2024
Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments
Oct 30, 2024
Read More →
Oct 30, 2024
Oct 28, 2024
Diageo leans in to AR innovation with new mixology platform
Oct 28, 2024
Read More →
Oct 28, 2024
Oct 28, 2024
4A's Noteworthy News - 23rd Edition
Oct 28, 2024
Read More →
Oct 28, 2024
Oct 25, 2024
Haleon pilots AI tool for health ads with inclusive precision
Oct 25, 2024
Read More →
Oct 25, 2024
Oct 22, 2024
Walmart's Scintilla: Turning AI Insights retail wins
Oct 22, 2024
Read More →
Oct 22, 2024
Oct 22, 2024
Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins
Oct 22, 2024
Read More →
Oct 22, 2024
Oct 21, 2024
Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning
Oct 21, 2024
Read More →
Oct 21, 2024
Oct 16, 2024
From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI
Oct 16, 2024
Read More →
Oct 16, 2024
Oct 16, 2024
Mattel Taps Adobe AI for Barbie Packaging This Holiday Season
Oct 16, 2024
Read More →
Oct 16, 2024
Oct 15, 2024
Gatorade introduces AI-powered personalization
Oct 15, 2024
Read More →
Oct 15, 2024
Oct 14, 2024
AdAge Top 5 Metaverse Moments - Oct 2024
Oct 14, 2024
Read More →
Oct 14, 2024
Oct 13, 2024
TopGolf and MediaHub see success with emotion targeting
Oct 13, 2024
Read More →
Oct 13, 2024
Oct 11, 2024
How AI is helping Hershey this Halloween season
Oct 11, 2024
Read More →
Oct 11, 2024
Oct 8, 2024
Dow Jones tests automated RFP processing
Oct 8, 2024
Read More →
Oct 8, 2024
Oct 7, 2024
4A's Noteworthy News - 20th Edition
Oct 7, 2024
Read More →
Oct 7, 2024
Sep 30, 2024
4A's Noteworthy News - 19th Edition
Sep 30, 2024
Read More →
Sep 30, 2024
Sep 30, 2024
Puma sees GenAI personalization as DTC aid
Sep 30, 2024
Read More →
Sep 30, 2024
Sep 27, 2024
How Hilton and Wendy’s Are Using AI to Improve Customer Interactions
Sep 27, 2024
Read More →
Sep 27, 2024
Sep 26, 2024
AI-based paywall strategy increases conversions by 75%
Sep 26, 2024
Read More →
Sep 26, 2024
Sep 23, 2024
4A's Noteworthy News - 18th Edition
Sep 23, 2024
Read More →
Sep 23, 2024
Sep 20, 2024
Twitch launches brand-customizable game in Fortnite
Sep 20, 2024
Read More →
Sep 20, 2024
Sep 19, 2024
Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers
Sep 19, 2024
Read More →
Sep 19, 2024
Sep 16, 2024
4A's Noteworthy News - 17th Edition
Sep 16, 2024
Read More →
Sep 16, 2024
Sep 13, 2024
The NFL's AI Innovation Hub is a testing ground for new marketing strategies
Sep 13, 2024
Read More →
Sep 13, 2024
Sep 10, 2024
Dentsu launches "House of Creators" project to support next gen content creation
Sep 10, 2024
Read More →
Sep 10, 2024
Sep 10, 2024
Le Pain Quotidien tests digital customer clones
Sep 10, 2024
Read More →
Sep 10, 2024
Sep 9, 2024
Qatar Airways' new AI campaign lets you star in your movie
Sep 9, 2024
Read More →
Sep 9, 2024