Kansas City Royals Bring Augmented Reality to Home Games

Baseball fans can access a shared AR experience in Kauffman Stadium

Kansas City Royals fans will be able to interact with augmented reality technology during home games at Kauffman Stadium during the 2023 baseball season, thanks to a partnership between the team and fan-engagement platform ARound.

ARound’s Crown Vision AR platform will allow the venue’s 38,000 attendees to access a shared AR experience on their smartphones that updates in real time during games. For instance, a fireworks effect will be triggered after a home run. The AR experience is available through the ARound Stadium app, which can be downloaded for free on iOS and Android devices.

Full story at AdWeek.