Stats, data, research … this type of thing.

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4A's Noteworthy News - 19th Edition
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AI-based paywall strategy increases conversions by 75%
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4A's Noteworthy News - 18th Edition
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GenAI risks raise hackles on the brand side
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The New York Times drives performance with GenAI tool
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DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
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AI-powered personalization works!
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A framework for using AI in marketing
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AI in the Office: Most Workers Trust AI's Autonomous Future
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The State of GenAI Adoption
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