Amazon uses AR to promote season 2 of "The Boys"
Amazon has frequently leaned into experiential marketing and new technologies to promote various Prime Original programming. The campaigns for both seasons of Jack Ryan were super impressive and inescapable. Recently, they’ve been applying that magic to second 2 of The Boys…
Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app.
The game, called Baby Laser Tag, is based on the plot of the series’ second season, the first episodes of which debuted on the streaming service earlier this month. Designed by experiential agency Jam3 and AKQA, it lets players take on agents of the villainous corporation at the center of the show and its corrupted superheroes while collecting objects central to the story of the new season.
