Virtual try-on for fashion is nothing new, but this one takes it a bit farther by using the selfie cam to allow the user to “try on” sunglasses, and the rear cameras to show the user what the world looks like through those lenses.
The phone continues to evolve into an incredible shopping utility, and retail brands find ways to empower shoppers with compelling tools to support their decision-making process…
Full story at Mobile Marketer.
