Burberry merges Google Search with AR for shopping inspiration

Brief:

• Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement.

• Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image in the results to see a 3D image of the product overlaid on a real background.

• The AR tool is currently available in the U.S. and U.K., and the company plans a global rollout for other products in the coming months, per its announcement.

Full story at Mobile Marketer.