Is social commerce finally gaining traction? Even as some brands boycott Facebook, Instagram and others, Sephora has chosen to set up shop and leverage IG’s commerce tools…
Sephora continues to court Gen-Z and millennial shoppers.
On Tuesday, Sephora announced that it is partnering with Instagram on a digital storefront that allows customers to purchase directly from the beauty retailer’s feed and Stories. More than 80 Sephora brands will be available via Instagram Checkout, including exclusives like Drunk Elephant, Tatcha, Lawless and Summer Fridays. Sephora sells 290-plus brands in stores and on Sephora.com, and has 20 million followers on Instagram.
Full story at Glossy.
