What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Examples

All Aboard the Time Machine: AR Gets on the Bus in Beijing

Apr 11

Apr 11 All Aboard the Time Machine: AR Gets on the Bus in Beijing

When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

Apr 10

Apr 10 When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

Apr 9

Apr 9 From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

Apr 8

Apr 8 From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

Apr 7

Apr 7 “Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

From Cable to Creator: QVC Slides into TikTok’s DMs

Apr 4

Apr 4 From Cable to Creator: QVC Slides into TikTok’s DMs

Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Apr 1

Apr 1 Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Mar 31

Mar 31 Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 28

Mar 28 Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout

Mar 24

Mar 24 Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout

Walmart Builds a Universe—Literally—Inside Minecraft

Mar 24

Mar 24 Walmart Builds a Universe—Literally—Inside Minecraft

How American Eagle’s AI Ads Are Driving Gen Z IRL

Mar 24

Mar 24 How American Eagle’s AI Ads Are Driving Gen Z IRL

Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Mar 21

Mar 21 Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Mar 21

Mar 21 Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

NHL Officials Get a High-Tech Assist from Apple Watch

Feb 28

Feb 28 NHL Officials Get a High-Tech Assist from Apple Watch

Walmart Levels Up: Shopping in a Video Game?

Feb 28

Feb 28 Walmart Levels Up: Shopping in a Video Game?

Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Feb 27

Feb 27 Chipotle Rolls Up Sustainability with Roblox and Free Burritos