What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Examples

Amazon uses AR to promote season 2 of "The Boys"

Sep 14

Sep 14 Amazon uses AR to promote season 2 of "The Boys"

Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Sep 12

Sep 12 Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Jun 30
Jun 30 Bollé uses AR for virtual try on two ways

Jeremy Lockhorn

Lexus creates AR app for vehicle launch

Jun 27

Jun 27 Lexus creates AR app for vehicle launch

Jun 24
Jun 24 Twitter amplifies Black Lives Matter tweets via OOH

Jeremy Lockhorn

Burberry merges Google Search with AR for shopping inspiration

Mar 2

Mar 2 Burberry merges Google Search with AR for shopping inspiration

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

Feb 23

Feb 23 Johnnie Walker releases limited-edition Scotch whiskies with AR technology

Pepsi links gamified AR to packaging, social as part of global soccer push

Feb 21

Feb 21 Pepsi links gamified AR to packaging, social as part of global soccer push

Jeremy Lockhorn

Coca Cola uses light up packaging in Star Wars tie up

Jan 2

Jan 2 Coca Cola uses light up packaging in Star Wars tie up

Jeremy Lockhorn

Nov 17
Nov 17 Subway, Other Brands Testing Feature-Rich RCS Texting

Jeremy Lockhorn

Nov 17
Nov 17 Is QR poised for a comeback?

Jeremy Lockhorn

Coca-Cola activates holiday packaging with AR polar bears

Nov 10

Nov 10 Coca-Cola activates holiday packaging with AR polar bears

Jeremy Lockhorn

Oct 13
Oct 13 China will soon require a facial scan in order to buy a smartphone

Jeremy Lockhorn

Modelo enlivens Day of the Dead murals via AR

Oct 9

Oct 9 Modelo enlivens Day of the Dead murals via AR

Jeremy Lockhorn

Sep 15
Sep 15 Mondelez breaks into voice-activated e-commerce with Amazon Alexa

Jeremy Lockhorn

Coca-Cola cans activate animated stories in AR

Sep 15

Sep 15 Coca-Cola cans activate animated stories in AR

Jeremy Lockhorn

Puma's AR web app promotes new NYC flagship store

Sep 12

Sep 12 Puma's AR web app promotes new NYC flagship store

Jeremy Lockhorn

Sep 9
Sep 9 Microsoft-powered AI helps create new whisky recipes

Jeremy Lockhorn