I’ve long felt that QR codes are under-utilized in the United States, especially since Apple finally added QR reading to the native camera app in 2017 (Android has supported the capability for much longer). Combine this with the fact Snapchat has arguably taught an entire generation about scannable mobile codes, and one might expect brands to be heavy users of mobile code scanning as a way to activate other (often passive) media channels. Yet they remain rarely used by brands, at least in the U.S.
That’s why it’s always interesting to me to see case studies from brands having success with QR and other mobile scanning technologies. This one in particular comes from the vendor that’s selling a platform, so a grain of salt is probably appropriate here, but it’s another success story worth noting…
Check out the complete story on how Chick-fil-A and Blackrock Bar & Grill have leveraged the format at Mobile Marketer.
