Coca Cola uses light up packaging in Star Wars tie up

Coca Cola combines packaging innovation with a scavenger hunt for a really interesting campaign timed to the release of the latest Star Wars movie.

The combination of e-ink, QR, RFID and augmented reality promises to continually drive an evolution in packaging. All of these technologies have tremendous potential to help bridge the gap between the digital and physical worlds, and brans would be wise to think about extended cross-platform content strategies.

Full story at Mothership.