Coca-Cola cans activate animated stories in AR

For years, it seemed as though mainstream marketers were ignoring the potential to leverage product packaging to activate compelling mobile brand experiences. It still doesn’t seem as widespread as it ought to be, but it does feel like we’re starting to (finally) see some more examples.

Witness this Coca-Cola example, and others highlighted in the full piece at Mobile Marketer.

Credit: Timber via Mobile Marketer