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Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

Oct 16

Oct 16 Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

Jul 29

Jul 29 Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

PepsiCo experiments with Smart Cans and AI hydration coaching

Jun 24

Jun 24 PepsiCo experiments with Smart Cans and AI hydration coaching

BODYARMOR is launching a series of AR-enhanced collector bottles

Jun 3

Jun 3 BODYARMOR is launching a series of AR-enhanced collector bottles

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

General Mills launches AR cereal game

Oct 16

Oct 16 General Mills launches AR cereal game

19 Crimes reveals AR-enabled Halloween themed bottles

Oct 6

Oct 6 19 Crimes reveals AR-enabled Halloween themed bottles

Chobani adds AR enhancements to Halloween packaging

Sep 22

Sep 22 Chobani adds AR enhancements to Halloween packaging

Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

May 30

May 30 Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

Pepsi's Apple Music promo features on-pack QR codes

May 18

May 18 Pepsi's Apple Music promo features on-pack QR codes

Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Apr 20

Apr 20 Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Coca Cola uses light up packaging in Star Wars tie up

Jan 2

Jan 2 Coca Cola uses light up packaging in Star Wars tie up

Jeremy Lockhorn

Coca-Cola activates holiday packaging with AR polar bears

Nov 10

Nov 10 Coca-Cola activates holiday packaging with AR polar bears

Jeremy Lockhorn

Coca-Cola cans activate animated stories in AR

Sep 15

Sep 15 Coca-Cola cans activate animated stories in AR

Jeremy Lockhorn