Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

Enhancing product packaging is a common use case for Augmented Reality, and Immertia aims to make it easier for brands to enable …

Tech start-up Immertia has introduced an AI-powered concept that turns product packaging into an interactive experience for consumers. Called a “Hologram Concierge” concept, the idea sees an “intelligent holographic assistant” linked into package to offer a captivating way for customers to interact with products.

When a consumer scans the product packaging with their smartphone camera, the Hologram Concierge activates a lifelike, three-dimensional holographic assistant that seems to emerge from within the product itself. Powered by augmented reality technology, the assistant seems to replace the front panel and contents of the package. From there, the concierge can provide detailed information about the brand and product. The surrounding environment is also transformed, with clickable virtual links and three-dimensional content appearing to float in mid-air

Full story at Twice and video demo on Immertia’s web site.