Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

The classic sandwich cookie brand is experimenting with new creative commerce solutions that engage fans and open up new purchase opportunities.

Oreo, the 111 year-old Modelez-owned cookie brand that famously claims to be “milk’s favorite cookie,” has unveiled a new interactive commerce experience to prove just that.

The new campaign, dubbed ‘Oreo Codes,’ leverages special offers for Oreo cookies – cleverly hidden in plain sight on every milk carton. Developed in partnership with VMLY&R Commerce, a creative commerce agency, the initiative enables consumers to simply scan the barcode on a milk carton – whether in the grocery store or at home – using a portal at oreocodes.com, to unlock a special discount.

Full story at The Drum.