Chobani adds AR enhancements to Halloween packaging

From AdWeek…

To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging.

The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick or Treat augmented reality experience that allows them to go trick or treating by knocking on doors that appear in front of them in AR.

By using the lens, shoppers can win “treats” in the form of digital and real-world prizes like phone screensavers, coloring pages, button pins, keychains, stickers, hats and more, which will be available while supplies last.