19 Crimes reveals AR-enabled Halloween themed bottles

Enhancing packaging with AR is a common use case for the technology and here’s a cool example from winemaker 19 Crimes, who partnered with Universal Monsters on the program…

To celebrate the Halloween season, winemaker 19 Crimespartnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster (here, just called “Frankenstein”).

These limited-edition wines have glow-in-the-dark labels and feature an augmented reality experience. People can scan the QR code on the back of each bottle to load the AR experience, which causes the monster on the bottle to come to life and talk to them.

Full story at AdWeek.