Pepsi's Apple Music promo features on-pack QR codes

Pepsi is teaming up with Apple and global superstar Bad Bunny to reward customers with free Apple Music subscription for 3 months.

The "Press Play On Summer" offer provides unlimited listening on Apple Music with the purchase of select limited-edition PepsiCo beverages. Starting today, music lovers should look for the "Press Play On Summer" offer on 20 oz. beverages in the PepsiCo portfolio, all featuring the "Press Play On Summer" QR code that unlocks up to three months of free Apple Music. In addition, consumers will have a chance to win one of over 100,000 instant prizes, including weekly fly away trips.

More info via this press release or at Marketing Dive.