BODYARMOR is launching a series of AR-enhanced collector bottles

BODYARMOR has introduced a series of limited edition collector bottles that feature augmented reality (AR) enhancements. This new lineup includes bottles for various athletes across the NFL, MLB, and other sports, enabling interactive experiences like virtual games and simulations linked to the athletes. For instance, Ryan Blaney's bottle offers a virtual pit stop experience, and Ronald Acuña Jr.'s allows fans to participate in a home run derby. These AR bottles are part of BODYARMOR's broader strategy to enhance consumer engagement through innovative packaging.

BODYARMOR Sports Drink has just announced a lineup of limited-edition collector bottles, several of which feature innovative augmented reality (AR) functionality for many of its athletes across the NFL, MLB, and more. 

Among those receiving their own LTO bottles include record-breaking right fielder Ronald Acuña Jr., NFL superstars Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb, NASCAR champion Ryan Blaney, and internet sensation Dude Perfect, best known for captivating the attention of their 90M+ fans daily via YouTube, IG, and TikTok while completing seemingly impossible trick shots. 

Each of these limited-edition bottles feature bespoke AR functionality focusing on each athlete. For example, Ryan Blaney’s bottle allows consumers to participate in a virtual pit stop experience, while Ronald Acuña Jr.'s bottle puts fans in a virtual home run derby, and the NFL bottles have fans participate in a digital combine where they can show off QB passes, route running, strength tests, and more. In addition, in the Dude Perfect game, the player tries to last as long as they can by bouncing a ball off of obstacles and aiming them at subsequent targets. 

Read more at MediaPost or Packaging Strategies.