PepsiCo experiments with Smart Cans and AI hydration coaching

At Cannes Lions, PepsiCo showcased its latest AI-driven innovations for Gatorade and Pepsi. Gatorade introduced an AI Hydration Coach, "Anna," designed to provide personalized hydration advice using data from the Gatorade Sports Science Institute. Meanwhile, Pepsi debuted the Smart Can, a connected device featuring digital screens and sensors to enhance consumer engagement through personalized experiences.

PepsiCo brands Gatorade and Pepsi showed off new tech bells and whistles as part of their showcase at the Cannes Lions International Festival of Creativity last week, per details shared with Marketing Dive.

• Gatorade demoed an artificial intelligence-powered AI Hydration Coach named Anna at Stagwell’s Sport Beach venue, where the brand acted as a sponsor. The assistant, trained on historical expertise from the Gatorade Sports Science Institute, breaks down the science behind hydration into an easily digestible form for consumers.  

• Meanwhile, Pepsi shared a first look at its Smart Can, a connected device outfitted with wraparound screens, movement sensors and accelerometers that help customize the user experience. The soft drink brand will promote the can-shaped gadget at a future date with creators and fans who will make football, gaming, music and food content.   

Full story at Marketing Dive.