What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged luxury

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

Hugo Boss Launches Web3 Loyalty Program

Jun 11

Jun 11 Hugo Boss Launches Web3 Loyalty Program

Christian Dior sees strong results from virtual try-on campaign

Apr 16

Apr 16 Christian Dior sees strong results from virtual try-on campaign

Cartier launches virtual try on via Snap AR

Apr 10

Apr 10 Cartier launches virtual try on via Snap AR

D&G launches Fortnite experience

Feb 5

Feb 5 D&G launches Fortnite experience

Hugo Boss launches AR Holiday Portal

Jan 3

Jan 3 Hugo Boss launches AR Holiday Portal

Coach expands virtual try on for the holidays

Dec 7

Dec 7 Coach expands virtual try on for the holidays

AdAge November Metaverse round up

Nov 20

Nov 20 AdAge November Metaverse round up

Ralph Lauren launches new virtual store

Aug 29

Aug 29 Ralph Lauren launches new virtual store

Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

Jul 3

Jul 3 Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

LVMH teaming up with Epic Games for customer experiences

Jun 15

Jun 15 LVMH teaming up with Epic Games for customer experiences

More details emerge about Coach's AR mirror

May 22

May 22 More details emerge about Coach's AR mirror

May 15
May 15 Web3 Retail Accelerator and Awards News

Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

May 5

May 5 Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

Balenciaga Launches Educational AR Farming Game

May 2

May 2 Balenciaga Launches Educational AR Farming Game

Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart

Apr 26

Apr 26 Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart

Virtual Stores Picking up Steam Amid Pandemic

Nov 28

Nov 28 Virtual Stores Picking up Steam Amid Pandemic

Nov 20

Nov 20 Ralph Lauren adds AR to iconic logo

Jeremy Lockhorn

Burberry merges Google Search with AR for shopping inspiration

Mar 2

Mar 2 Burberry merges Google Search with AR for shopping inspiration

Jun 7
Jun 7 Luxury brands using AI + mobile clientelling to boost growth