Walmart Adds New AR Features to iOS App
From AdWeek …
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features.
Shoppers can now place multiple items into the room in front of them on their device screen through augmented reality in order to create a complete look for their space before purchasing any products.
The app’s catalog of AR-supported products has been expanded to more than 7,000 items across indoor and outdoor furniture, electronics, lighting options and more.
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