What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged augmented reality

Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Nov 3

Nov 3 Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Diageo leans in to AR innovation with new mixology platform

Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Qualcomm brings AR to Man U kits

Aug 16

Aug 16 Qualcomm brings AR to Man U kits

Google unveils new augmented reality features in Google Maps

Jul 31

Jul 31 Google unveils new augmented reality features in Google Maps

Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds

Jul 24

Jul 24 Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds

Selfridges and Snapchat launch AR locker room for summer of sport

Jul 9

Jul 9 Selfridges and Snapchat launch AR locker room for summer of sport

Lowe's pilots in-store experience using Vision Pro

Jun 10

Jun 10 Lowe's pilots in-store experience using Vision Pro

Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

Jun 3

Jun 3 Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

BODYARMOR is launching a series of AR-enhanced collector bottles

Jun 3

Jun 3 BODYARMOR is launching a series of AR-enhanced collector bottles

Should Shopping Malls Include Gamification and Experiential Retail?

May 28

May 28 Should Shopping Malls Include Gamification and Experiential Retail?

Macy's and Disney deploy AR virtual try on

May 23

May 23 Macy's and Disney deploy AR virtual try on

May 20
May 20 Brands on Vision Pro

Jeremy Lockhorn

Top 5 Metaverse Moments May '24

May 13

May 13 Top 5 Metaverse Moments May '24

Examples, Tech News

Disney+ is bringing a Marvel experience to Apple Vision Pro

May 9

May 9 Disney+ is bringing a Marvel experience to Apple Vision Pro

IAB and MRC finalize AR ad measurement guidelines

Apr 24

Apr 24 IAB and MRC finalize AR ad measurement guidelines

Best Buy launches Vision Pro app

Apr 19

Apr 19 Best Buy launches Vision Pro app

Christian Dior sees strong results from virtual try-on campaign

Apr 16

Apr 16 Christian Dior sees strong results from virtual try-on campaign

Cartier launches virtual try on via Snap AR

Apr 10

Apr 10 Cartier launches virtual try on via Snap AR

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR