What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged retail

From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

Apr 9

Apr 9 From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

From Cable to Creator: QVC Slides into TikTok’s DMs

Apr 4

Apr 4 From Cable to Creator: QVC Slides into TikTok’s DMs

Walmart Builds a Universe—Literally—Inside Minecraft

Mar 24

Mar 24 Walmart Builds a Universe—Literally—Inside Minecraft

How American Eagle’s AI Ads Are Driving Gen Z IRL

Mar 24

Mar 24 How American Eagle’s AI Ads Are Driving Gen Z IRL

Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Mar 21

Mar 21 Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Mar 18

Mar 18 Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Research and data

Walmart Levels Up: Shopping in a Video Game?

Feb 28

Feb 28 Walmart Levels Up: Shopping in a Video Game?

Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Feb 27

Feb 27 Chipotle Rolls Up Sustainability with Roblox and Free Burritos

AI-Powered Orders: Yum Brands Bets Big on Automation

Feb 19

Feb 19 AI-Powered Orders: Yum Brands Bets Big on Automation

Spicing Up the Holidays: Wendy's Roasty Ornament Campaign

Dec 18

Dec 18 Spicing Up the Holidays: Wendy's Roasty Ornament Campaign

Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Dec 3

Dec 3 Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Amazon reveals immersive shopping for the holidays

Dec 2

Dec 2 Amazon reveals immersive shopping for the holidays

ThredUp's AI tools increase purchases and return visits

Nov 4

Nov 4 ThredUp's AI tools increase purchases and return visits

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

Walmart's Scintilla: Turning AI Insights retail wins

Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins

Puma sees GenAI personalization as DTC aid

Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

Le Pain Quotidien tests digital customer clones

Sep 10

Sep 10 Le Pain Quotidien tests digital customer clones

4A's Noteworthy News - 15th Edition

Aug 26

Aug 26 4A's Noteworthy News - 15th Edition

Jeremy Lockhorn

Tech News, Examples

Tesco taps AI for hyper-personalised celeb marketing messages

Aug 20

Aug 20 Tesco taps AI for hyper-personalised celeb marketing messages

Depop and Selfridges are stitching AI analytics into second-hand fashion

Aug 9

Aug 9 Depop and Selfridges are stitching AI analytics into second-hand fashion