Bratz World AR Experience Brings Fashion Dolls to Life at Walmart

From a recent AdWeek story…

Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of the fashion dolls in a variety of ways.

Now through the end of the year, shoppers will be able to scan the QR code on an in-store display to virtually enter Bratz World on their mobile device.

The AR experience will bring shoppers into a 360-degree world where they can walk a virtual runway and view scenes and landmarks from the Bratz universe, such as a smoothie bar and TV wall. It can also apply a filter to shoppers to make them look like a Bratz character with slightly enlarged eyes and lips, eyelashes and other effects.