What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged fashion

BOSS Unveils Immersive Holiday Shopping Experience

Nov 22

Nov 22 BOSS Unveils Immersive Holiday Shopping Experience

ThredUp's AI tools increase purchases and return visits

Nov 4

Nov 4 ThredUp's AI tools increase purchases and return visits

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Puma sees GenAI personalization as DTC aid

Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

TAG Heuer launches Vision Pro app for Golfers

Aug 30

Aug 30 TAG Heuer launches Vision Pro app for Golfers

4A's Noteworthy News - 15th Edition

Aug 26

Aug 26 4A's Noteworthy News - 15th Edition

Jeremy Lockhorn

Tech News, Examples

4A's Noteworthy News - 14th Edition

Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn

Examples, Tech News

Depop and Selfridges are stitching AI analytics into second-hand fashion

Aug 9

Aug 9 Depop and Selfridges are stitching AI analytics into second-hand fashion

ThredUp's New AI Tools

Aug 9

Aug 9 ThredUp's New AI Tools

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Jul 11

Jul 11 DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Examples, Research and data

Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

Jul 9

Jul 9 Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

Selfridges and Snapchat launch AR locker room for summer of sport

Jul 9

Jul 9 Selfridges and Snapchat launch AR locker room for summer of sport

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Motorola Unveils AI-Crafted Ad Campaign

Jul 2

Jul 2 Motorola Unveils AI-Crafted Ad Campaign

A framework for using AI in marketing

Jun 30

Jun 30 A framework for using AI in marketing

Research and data, Examples

Hugo Boss Launches Web3 Loyalty Program

Jun 11

Jun 11 Hugo Boss Launches Web3 Loyalty Program

UK Clothing Retailer Sees Boost in Google Shopping Ads with AI-Written Copy

Jun 6

Jun 6 UK Clothing Retailer Sees Boost in Google Shopping Ads with AI-Written Copy

Adidas digital collectible sells for record-setting $20k in Roblox

May 29

May 29 Adidas digital collectible sells for record-setting $20k in Roblox