What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Ralph Lauren launches new virtual store

Aug 29

Aug 29 Ralph Lauren launches new virtual store

Walmart accelerates drone delivery plans with new partnership

Aug 28

Aug 28 Walmart accelerates drone delivery plans with new partnership

Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products

Aug 24

Aug 24 Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products

C. Mondavi & Family Launches Aviana Wine Collection With AR Labels

Aug 23

Aug 23 C. Mondavi & Family Launches Aviana Wine Collection With AR Labels

Vans celebrates milestone as it reaches 100M+ visitors to its Roblox activation

Aug 23

Aug 23 Vans celebrates milestone as it reaches 100M+ visitors to its Roblox activation

How major agencies are using AI

Aug 22

Aug 22 How major agencies are using AI

Examples, Tech News

Coke expands collaboration with creators and AI

Aug 22

Aug 22 Coke expands collaboration with creators and AI

California Milk Processor Board pokes fun at milk imitators, with AI-powered visualizations

Aug 21

Aug 21 California Milk Processor Board pokes fun at milk imitators, with AI-powered visualizations

7-Eleven launches virtual car meet up in Fortnite

Aug 21

Aug 21 7-Eleven launches virtual car meet up in Fortnite

Verizon and The Met partner to bring historical items to Roblox

Aug 20

Aug 20 Verizon and The Met partner to bring historical items to Roblox

Walmart Adds New AR Features to iOS App

Aug 18

Aug 18 Walmart Adds New AR Features to iOS App

Amazon aims to help sellers write better product descriptions with AI

Aug 18

Aug 18 Amazon aims to help sellers write better product descriptions with AI

Rimmel takes over London with AR Snapchat activation

Aug 17

Aug 17 Rimmel takes over London with AR Snapchat activation

Coca-Cola drops new NFT collection

Aug 16

Aug 16 Coca-Cola drops new NFT collection

La-Z-Boy's "Decliner" auto-generates excuses for when you just can't

Aug 15

Aug 15 La-Z-Boy's "Decliner" auto-generates excuses for when you just can't

Amazon taps generative AI to enhance product reviews

Aug 15

Aug 15 Amazon taps generative AI to enhance product reviews

Examples, Tech News

Burger chains duke it out with ChatGPT-powered OOH ads

Aug 11

Aug 11 Burger chains duke it out with ChatGPT-powered OOH ads

Aug 11

Aug 11 Audio outperforms video for attention and brand recall

Research and data

Marketers: GenerativeAI is the most important consumer trend of 2023

Aug 10

Aug 10 Marketers: GenerativeAI is the most important consumer trend of 2023

Research and data

TechCrunch uses AI to redefine marketing strategies

Aug 9

Aug 9 TechCrunch uses AI to redefine marketing strategies

Research and data, Examples