Covering the intersection of marketing, customer experience and new technology.

C. Mondavi & Family Launches Aviana Wine Collection With AR Labels

C. Mondavi & Family Launches Aviana Wine Collection With AR Labels

From AdWeek:

Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences.

The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the character on the front of the bottle comes to life and speaks.


Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products

Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products

Vans celebrates milestone as it reaches 100M+ visitors to its Roblox activation

Vans celebrates milestone as it reaches 100M+ visitors to its Roblox activation