Amazon aims to help sellers write better product descriptions with AI

The tech giant has been using AI across its various offerings for years, of course - but has recently been ramping up efforts to put generative AI to use. We covered the tests they are doing with product reviews recently, and now Amazon is looking to use AI to help marketplace sellers write better product descriptions.

Amazon is rolling out an artificial intelligence tool for sellers on its marketplace that will write copy for product listings, a company spokesperson confirmed, marking one of the first examples of Amazon integrating large-language models into its e-commerce business.

While Amazon’s highest-profile AI tools are ones its cloud unit, Amazon Web Services, is selling to other companies, the previously unreported product listing tool is a notable way Amazon is using the technology to improve its own operations. Last week, CEO Andy Jassy told analysts all of its businesses, including e-commerce, have multiple generative AI projects in the works.

Full story at The Information.