TechCrunch uses AI to redefine marketing strategies

AI is transforming everything, including search. There is a growing fear amongst publishers that the ability of AI chatbots to answer questions inline (rather than directing to a site that answers the question) will destroy search as a traffic driver. This challenge is a very real risk for publishers, but interestingly, TechCrunch recently reported that they used AI to generate new marketing strategies - and it appears to have worked.

We used OpenAI to improve our SEO ranking on Google, which had positive results across the board. In less than a year, our site’s organic traffic went from nothing to approximately 3,500 visitors a month, the domain rating increased by over 40%, and the backlinks increased by over 500%.

Through keyword-optimized blog posts generated by ChatGPT, we were able to really hone in on target keywords that rank high for many of the target phrases, like “best 48 amp ev charger.” It also allowed us to join the conversation with many other blogs by increasing our keywords from 300 to over 7,000, which led our website clicks to jump from 100 per month to 4,000.

Full report at TechCrunch.