What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Are consumers ready for the metaverse?

Aug 8

Aug 8 Are consumers ready for the metaverse?

Research and data

Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness

Aug 7

Aug 7 Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness

Profitero Launches AI-Powered Retail Analytics

Aug 4

Aug 4 Profitero Launches AI-Powered Retail Analytics

Examples, Tech News

VW used AI to reunite singer Elis Regina, who died in 1982, with her Grammy-winning daughter

Aug 4

Aug 4 VW used AI to reunite singer Elis Regina, who died in 1982, with her Grammy-winning daughter

Paramount's Snap AR Lens Turns Fans into Teenage Mutant Ninja Turtles

Aug 3

Aug 3 Paramount's Snap AR Lens Turns Fans into Teenage Mutant Ninja Turtles

Ralph Lauren continues Fortnite collab with physical boot modeled after digital version

Aug 3

Aug 3 Ralph Lauren continues Fortnite collab with physical boot modeled after digital version

The British Museum Will Enter the Metaverse via 'The Sandbox'

Aug 1

Aug 1 The British Museum Will Enter the Metaverse via 'The Sandbox'

HIGHLIGHTS: July 2023

Jul 31

Jul 31 HIGHLIGHTS: July 2023

Jul 31

Jul 31 Sprite launches GenAI chatbot in partnership with Complex Media

Travelers can soon virtually try on makeup at European airports

Jul 29

Jul 29 Travelers can soon virtually try on makeup at European airports

Ramp up your next Teams meeting with virtual Maybelline makeup

Jul 29

Jul 29 Ramp up your next Teams meeting with virtual Maybelline makeup

Claire’s leans into AI and web3

Jul 29

Jul 29 Claire’s leans into AI and web3

Jones Soda brings products to life with AR

Jul 28

Jul 28 Jones Soda brings products to life with AR

WSJ puts AI drive-throughs to the test

Jul 27

Jul 27 WSJ puts AI drive-throughs to the test

Examples, Research and data

Wayfair launches AI-powered room visualization tool

Jul 27

Jul 27 Wayfair launches AI-powered room visualization tool

Jul 26
Jul 26 Dentsu Partners with Microsoft to Unleash AI-powered Innovation for Brands

Home Depot draws 7 million users to Roblox activation

Jul 26

Jul 26 Home Depot draws 7 million users to Roblox activation

60% of marketers believe generative AI will transform their roles

Jul 26

Jul 26 60% of marketers believe generative AI will transform their roles

Research and data

Nike uses WebAR "Sky Effects" in Women's World Cup celebration

Jul 25

Jul 25 Nike uses WebAR "Sky Effects" in Women's World Cup celebration

National Geographic and Verizon use AR to promote SHARKFEST

Jul 24

Jul 24 National Geographic and Verizon use AR to promote SHARKFEST