What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Research and data

B2B Marketers Prioritize AI and Social for 2025

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

Research and data

When AI Crafts Ads, Are Viewers Checked Out?

Dec 16

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

Research and data

Gen AI in Schools? Parents Aren't Sold

Nov 11

Nov 11 Gen AI in Schools? Parents Aren't Sold

Research and data

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

AI-based paywall strategy increases conversions by 75%

Sep 26

Sep 26 AI-based paywall strategy increases conversions by 75%

Examples, Research and data

4A's Noteworthy News - 18th Edition

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 18

Sep 18 GenAI risks raise hackles on the brand side

Research and data

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Jul 11

Jul 11 DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Examples, Research and data

AI-powered personalization works!

Jul 8

Jul 8 AI-powered personalization works!

Research and data

A framework for using AI in marketing

Jun 30

Jun 30 A framework for using AI in marketing

Research and data, Examples

AI in the Office: Most Workers Trust AI's Autonomous Future

Jun 29

Jun 29 AI in the Office: Most Workers Trust AI's Autonomous Future

Research and data

Jun 26
Jun 26 The State of GenAI Adoption

Jeremy Lockhorn

Research and data

ADWEEK reader survey on GenAI reveals excitement and fear

May 30

May 30 ADWEEK reader survey on GenAI reveals excitement and fear

Research and data

Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

Research and data

Is digital game advertising reaching maturity?

Mar 28

Mar 28 Is digital game advertising reaching maturity?

Research and data

More than half of CTV users want to shop from ads

Jan 18

Jan 18 More than half of CTV users want to shop from ads

Research and data

Jan 17
Jan 17 How do gaming ads perform on attention and recall?

Research and data

AR drive full-funnel success

Nov 15

Nov 15 AR drive full-funnel success

Examples, Research and data