What's Next is Everything

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 26

Sep 26 AI-based paywall strategy increases conversions by 75%

What's Next

Examples, Research and data

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 18

Sep 18 GenAI risks raise hackles on the brand side

What's Next

Research and data

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

What's Next

Examples, Research and data

Jul 11

Jul 11 DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

What's Next

Examples, Research and data

Jul 8

Jul 8 AI-powered personalization works!

What's Next

Research and data

Jun 30

Jun 30 A framework for using AI in marketing

What's Next

Research and data, Examples

Jun 29

Jun 29 AI in the Office: Most Workers Trust AI's Autonomous Future

What's Next

Research and data

Jun 26
Jun 26 The State of GenAI Adoption

Jeremy Lockhorn

Research and data

May 30

May 30 ADWEEK reader survey on GenAI reveals excitement and fear

What's Next

Research and data

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

What's Next

Research and data

May 6

May 6 GenAI’s use by social media marketers is already widespread

What's Next

Research and data

Mar 28

Mar 28 Is digital game advertising reaching maturity?

What's Next

Research and data

Jan 18

Jan 18 More than half of CTV users want to shop from ads

What's Next

Research and data

Jan 17
Jan 17 How do gaming ads perform on attention and recall?

What's Next

Research and data

Nov 15

Nov 15 AR drive full-funnel success

What's Next

Examples, Research and data

Oct 2

Oct 2 CMOs plan to increase AI and data spending

What's Next

Research and data

Sep 29

Sep 29 AR influences GenZ shoppers, but older demos skeptical

What's Next

Research and data

Sep 29

Sep 29 Programmatic DOOH poised for growth

What's Next

Research and data

Covering the intersection of marketing, customer experience and new technology.

Sep 30 4A's Noteworthy News - 19th Edition

Sep 26 AI-based paywall strategy increases conversions by 75%

Sep 23 4A's Noteworthy News - 18th Edition

Sep 18 GenAI risks raise hackles on the brand side

Jul 25 The New York Times drives performance with GenAI tool

Jul 8 AI-powered personalization works!

Jun 30 A framework for using AI in marketing

Jun 29 AI in the Office: Most Workers Trust AI's Autonomous Future

Jun 26
Jun 26 The State of GenAI Adoption

May 30 ADWEEK reader survey on GenAI reveals excitement and fear

Mar 28 Is digital game advertising reaching maturity?

Jan 18 More than half of CTV users want to shop from ads

Jan 17
Jan 17 How do gaming ads perform on attention and recall?

Nov 15 AR drive full-funnel success

Oct 2 CMOs plan to increase AI and data spending

Sep 29 AR influences GenZ shoppers, but older demos skeptical

Sep 29 Programmatic DOOH poised for growth

Covering the intersection of marketing, customer experience and new technology.