Burger chains duke it out with ChatGPT-powered OOH ads

Fast food rivals McDonald’s and Burger King recently duked it out via ChatGPT-written billboards in Brazil, which became one of the most public examples of how major marketers are using artificial intelligence in out-of-home campaigns.

McDonald’s was the first major marketer to use ChatGPT to make an outdoor ad, asking the buzzy chatbot ‘Which is the most iconic burger?’ and plastering the answer (the Big Mac) on a billboard in Brazil. Burger King, not one to shy away from a good troll, responded by placing its own ChatGPT-written billboard next to the McDonald’s poster that read: ‘And which is the biggest?’ (the Whopper).

Full story - including other examples and implications for OOH ads - over at AdAge.