How major agencies are using AI

AI has quickly becoming pervasive in the advertising industry. You can always browse our curated examples for artificial intelligence broadly or more specifically generative AI, but AdAge has launched a great roundup of plans and announcements from agencies.

As major marketers consider capitalizing on new forms of artificial intelligence, ad agencies see a rich opportunity to become mediators between the AI technology and the kinds of insights they can offer brands. 

Holding companies including WPP, Publicis Groupe and Omnicom Group are rapidly deploying new enterprise tools to serve some of the largest and most influential brands in the world. Internal use cases are also being explored, as are developments to platforms launched years before ChatGPT landed in the mainstream last fall. 

Witnessing so much activity from so many players, Ad Age has compiled an index of major agencies, holding companies and consultants and the ways in which they are using AI. This record is meant to be a living resource and will be updated with new developments and use cases to come.

Full story at AdAge.