7-Eleven launches virtual car meet up in Fortnite
The iconic convenience retailer continues to tie up with car culture in a new program that sends fans on a virtual scavenger hunt through the popular gaming platform.
From the press release…
7-Eleven, Inc. is bringing brand fans, car fanatics and gaming enthusiasts together for a first-of-its-kind interactive challenge on the world-famous online video game, Fortnite.* After years of cultivating a relationship with the car community on Instagram, 7-Eleven is taking car meet ups to the next level by inviting fans to meet up virtually for the ultimate scavenger hunt across three Fortnite maps.
Using clues that will be revealed on 7-Eleven's social channels, players can find 7-Eleven® branded cars across a series of custom Fortnite islands to unlock a special 7-Eleven map and virtual car meet up.
Additional coverage at Marketing Dive.
