What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Max unveils AR-enhanced murals to promote season 3 of "Warrior"

Jul 11

Jul 11 Max unveils AR-enhanced murals to promote season 3 of "Warrior"

Premier League Celebrates Summer Series with AR Experience

Jul 10

Jul 10 Premier League Celebrates Summer Series with AR Experience

DoorDash uses Wordle of the day for discount code

Jul 7

Jul 7 DoorDash uses Wordle of the day for discount code

Gap x Barbie use AR to virtually take over Times Square

Jul 6

Jul 6 Gap x Barbie use AR to virtually take over Times Square

Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jul 3

Jul 3 Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jeremy Lockhorn

Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

Jul 3

Jul 3 Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

HIGHLIGHTS: June 2023

Jul 2

Jul 2 HIGHLIGHTS: June 2023

Virgin Voyages uses AI to personalize pitches delivered by JLO herself

Jun 28

Jun 28 Virgin Voyages uses AI to personalize pitches delivered by JLO herself

Chick-fil-A launches mobile game, supports with TV ad

Jun 28

Jun 28 Chick-fil-A launches mobile game, supports with TV ad

Google and Omnicom team up on Generative AI for advertising

Jun 26

Jun 26 Google and Omnicom team up on Generative AI for advertising

Addressable TV forecast to grow from $56B today to $87B by 2027

Jun 26

Jun 26 Addressable TV forecast to grow from $56B today to $87B by 2027

Research and data

Circle K pilots new Rewarded AR ads in Pokémon Go

Jun 23

Jun 23 Circle K pilots new Rewarded AR ads in Pokémon Go

L'Oreal previews upcoming beauty tech

Jun 23

Jun 23 L'Oreal previews upcoming beauty tech

Examples, Tech News

Google unveils "virtual try on" shopping tool

Jun 20

Jun 20 Google unveils "virtual try on" shopping tool

Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact

Jun 19

Jun 19 Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact

Research and data

Radio station gets part-time AI DJ based on its midday host

Jun 18

Jun 18 Radio station gets part-time AI DJ based on its midday host

Ikea's "Billie" chatbot handles nearly half of call center interactions

Jun 16

Jun 16 Ikea's "Billie" chatbot handles nearly half of call center interactions

J.Crew Launches New App and Virtual Store

Jun 15

Jun 15 J.Crew Launches New App and Virtual Store

LVMH teaming up with Epic Games for customer experiences

Jun 15

Jun 15 LVMH teaming up with Epic Games for customer experiences

Puma expands its web3 shopping experience

Jun 14

Jun 14 Puma expands its web3 shopping experience