Premier League Celebrates Summer Series with AR Experience

Premier League football/soccer continues its embrace of immersive tech with new broadcast-enhancing experiences as well as a scavenger-hunt style trophy hunt.

This month, the Premier League will once again leverage AR to enhance its sports broadcasting for viewers at home, utilizing immersive visualizations to improve viewer engagement and retention via a smartphone application.

The Premier League is partnering with Doppelgänger, a strategic and creative metaverse agency, to develop and deliver its bespoke AR visuals. Moreover, the promotion will leverage location-based AR visuals in the various Summer Series US host cities to combine the real and virtual world for users to enjoy.

To secure the experience, Doggelgänger worked with AR developer Rose Digital to develop the interactive experience. Moreover, the development team leveraged Niantic’s 8thWall AR engine – the base engine for various mobile immersive experiences – to enable location-accurate visuals.

Full story at XRToday.