J.Crew Launches New App and Virtual Store
The new app gives shoppers a 48-hour headstart on new product launches while the virtual store/experience marks the brand’s 40th anniversary.
On the app, from Glossy:
Jumping off of the launch of J.Crew Passport, the brand’s loyalty program that came out in August 2022, J. Crew is now tackling mobile commerce with a new shopping app.
The J.Crew app, launched on Monday, was inspired by the shopping behavior of the retailer’s customers, said CMO Derek Yarbrough. More than two-thirds of J.Crew’s online store traffic in the last fiscal year came from mobile devices.
In addition to faster checkout and personalized product recommendations, one of the main features of the app is a 48-hour advance window for new launches and collaborations. Two upcoming collections launching in July will be the first to be sold through the app ahead of their launch on the website and in stores.
And regarding the virtual experience, per CNBC:
J. Crew is launching a virtual beach house in celebration of its 40th anniversary with experiential e-commerce platform Obsess.
Virtual storefronts are on the rise, and Obsess has built platforms for a slew of other retailers and brands, including American Girl, Ralph Lauren, Corona, Crocs, Coach, Dior and Mattel.
The interface, which often includes games and scavenger hunts, leads to better conversions and boosts engagement, according to Obsess.
