Max unveils AR-enhanced murals to promote season 3 of "Warrior"

Jul 11

Jul 11 Max unveils AR-enhanced murals to promote season 3 of "Warrior"

Max cleverly leans into a cross-media promotion featuring murals painted by local artists in NYC, San Francisco and Los Angeles. Each mural features a QR code that unlocks a web-AR experience.

Max has announced a partnership with multicultural artists to create interactive murals in New York, Los Angeles and San Francisco featuring iconic images of Bruce Lee in front of elements that bridge the gap between Chinese and American history to celebrate the new season of Max Original drama series “Warrior.”

An in-person unveiling of the three interactive murals took place in each city June 29 with talent including Shannon Lee, Olivia Cheng, Perry Yung, Dianne Doan and Andrew Koji in attendance. Each interactive mural in its respective city is created by different muralists: Vincent Ballantine (New York), Swank One (Los Angeles) and Vogue + Agana (San Francisco).
The interactive murals were made possible through the use of web-based augmented reality (AR) technology. By scanning the QR code embedded in the artwork using a smartphone, fans can witness the AR experience. The immersive experience brings users into the world of “Warrior,” showing off some of the historical weapons from the show in 3D and including a preview of season three.