L'Oreal previews upcoming beauty tech

Revealed at Viva Tech in Paris, the brand showcased a bunch of new innovations that include new products and promotions powered by AR, NFC, AI and more…

L’Oréal Group delivered some groundbreaking innovations across the beauty spectrum which leveraged augmented reality and artificial intelligence, driving utility, diversity and inclusion — both for real life and the virtual world.

“Using the full arsenal of augmented beauty, data powered diagnostics, smart devices and the new codes of beauty, we are catering for the widest audience possible in increasingly personalized and bespoke ways,” said Blanca Juti, Chief Corporate Affairs & Engagement Officer, L’Oréal Group in a statement.

“Dubbed ‘tech for humans, by humans,’ virtual beauty came courtesy of Maybelline New York and shu uemura–with digital makeup for use via Microsoft Teams, Snap and metaverses like Spatial, Roblox and Zepeto; new personalized facilities by shu uemura and Keréstase harnessed the power of AI and AR; while Lancôme showcased an inclusive beauty device–enabling greater access for those with mobility issues.

Full story at Forbes