LVMH teaming up with Epic Games for customer experiences

The luxury holding company is thinking big about 3D immersive experiences and going beyond in-game collaborations and 3D recreations of physical stores. LVMH aims to embrace multiple use cases such as virtual fitting rooms, virtual fashion shows, 360 product carousels, augmented reality, and the creation of digital twins.

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has announced a strategic partnership with Fortnite creator Epic Games to create new immersive customer experiences utilising 3D technology.

In a statement, LVMH, the parent company of Louis Vuitton and Dior, said it will leverage Epic Games’ suite of tools to offer experiences, including virtual fitting rooms and fashion shows, 360 product carousels, augmented reality, and the creation of digital twins.

LVMH adds that utilising technology such as Unreal Engine, the advanced real-time 3D creation tool and 3D modelling tech Reality Capture, as well as Epic Games’ Twinmotion and MetaHuman technology, will allow the luxury fashion group to “unlock significant growth opportunities”.

Full story at Fashion United.