Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

Jul 3

Jul 3 Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

Brands have a bit of a hit-or-miss record when it comes to NFT programs, but Lacoste is doubling down with an expansion of its “UNDW3” (pronounced “Underwater”) loyalty scheme.

Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has evolved its Web3 loyalty program with the launch of the UNDW3 card and a new token gated community platform for holders.
It’s described by Lacoste as “a groundbreaking personalized experience program that embraces blockchain technology to reward brand builders and creators.”
The card is a dynamic NFT or digital asset. It will offer holders personalized access to Lacoste’s Web3 experience platform while representing holders’ participation in its experiential programing — accruing exclusive rewards that increase the asset’s intrinsic value.