What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged mobile

Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

Oct 30

Oct 30 Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

4A's Noteworthy News - 14th Edition

Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn

Examples, Tech News

Motorola Unveils AI-Crafted Ad Campaign

Jul 2

Jul 2 Motorola Unveils AI-Crafted Ad Campaign

Oreo Aligns With March Madness To Offer A Sweet Score

Apr 3

Apr 3 Oreo Aligns With March Madness To Offer A Sweet Score

Google/Samsung/Clash of Clans take over the Sphere

Jan 17

Jan 17 Google/Samsung/Clash of Clans take over the Sphere

Volvo deploys chatbot inside WhatsApp

Dec 19

Dec 19 Volvo deploys chatbot inside WhatsApp

Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

Oct 18

Oct 18 Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

McDonald's CM/CX-O reviews app-focused loyalty reboot

Oct 17

Oct 17 McDonald's CM/CX-O reviews app-focused loyalty reboot

Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Sep 19

Sep 19 Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Meta's "Horizon Worlds" breaks free from HMD

Sep 18

Sep 18 Meta's "Horizon Worlds" breaks free from HMD

Chick-fil-A launches mobile game, supports with TV ad

Jun 28

Jun 28 Chick-fil-A launches mobile game, supports with TV ad

Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Apr 20

Apr 20 Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Jul 12
Jul 12 App records shattered in bumper Q2

Jeremy Lockhorn

Research and data

"Whopper Detour" poaches customers from McDonald's; wins big at Cannes Lions

Jun 22

Jun 22 "Whopper Detour" poaches customers from McDonald's; wins big at Cannes Lions

Jun 12
Jun 12 Mobile games now account for 33% of installs, 10% of time and 74% of consumer spend

Jun 12
Jun 12 New Balance pivots from static video to branded game

Jun 9
Jun 9 McDonald's turns your fries into a playlist

Vodafone teams up with Hatch to bring 5G cloud gaming to UK customers

May 24

May 24 Vodafone teams up with Hatch to bring 5G cloud gaming to UK customers

Jeremy Lockhorn

Mar 28
Mar 28 In effort to grow direct sales, Nike integrated its app strategy into its stores