Motorola Unveils AI-Crafted Ad Campaign

Motorola has launched an entirely AI-generated advertising campaign, "Styled by Motorola," featuring digital models and music inspired by its brand logo. This cutting-edge campaign was created over four months using multiple AI tools and highlights the new Razr 50 smartphone in various colors, aligning with a digital-first creative approach.

Seemingly undeterred from the backlash that Toys “R” Us faced this week for launching a campaign using OpenAI’s Sora, Motorola rolled out its own AI-generated campaign on Friday. 

Styled by Motorola features a series of models wearing outfits inspired by the brand’s logo. The models, environments and music are all AI-generated.

Each outfit was created from thousands of AI-generated images that were altered to incorporate the brand’s logo and then upscaled and animated. Creating the campaign took four months of research and a team using nine AI tools: Krea.ai, Midjourney, Comfy UI, Hypic, Magnific.ai, ClipDrop, Firefly, Luma and Udio.

Styled by Motorola highlights Motorola’s new Razr 50 folding smartphone and partnership with Pantone by depicting the outfits in the six colors that the phone is available in. Fashion creators Leeloo and Edward Sad styled outfits that match the phones in an accompanying creator campaign.

Read more at Campaign.